National roaster debuts innovative packaging for its Artisan Collection Cold Brew
Fort Worth, TX, May 10, 2017 (Newswire.com) - Farmer Bros. Co. (NASDAQ: FARM) (“Farmer Brothers” or the “Company”), a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products, announced the release of its new Artisan Collection Cold Brew Filter Packs.
Launched in time for the Summer selling season, Artisan Collection Cold Brew Filter Packs give operators an easy-to-use method to meet growing consumer demand for a specialty coffee cold brew. The packs feature innovative, vacuum-sealed packaging that eliminates the mess of standard cold-brew preparation methods. The pre-measured filter packs reduce labor because no measuring or grinding is required.
“As the popularity of cold brew has grown, we have heard customers voice concerns about the effort and time to prepare this on-trend beverage,” said Gerard Bastiaanse, SVP of Marketing. “We wanted to offer our customers an innovative solution to the standard method of preparing cold brew that would reduce labor costs while providing the smooth, consistent flavor their consumers crave.”
Artisan Collection Cold Brew Filter Packs join the Artisan Collection of high-quality, specialty coffees that are sustainably produced in roasting plants using 100% renewable energy credits.
For more information about Farmer Brothers and its Artisan Collection Cold Brew Filter Packs, visit farmerbros.com/.
About Farmer Bros. Co.
Founded in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products. The Company's product lines include organic, Direct Trade and sustainably-produced coffee. With a robust line of coffee, hot and iced teas, cappuccino mixes, spices, and baking/biscuit mixes, the Company delivers extensive beverage planning services and culinary products to its U.S.-based customers. The Company serves a wide variety of customers, from small independent restaurants and foodservice operators to large institutional buyers like restaurant and convenience store chains, hotels, casinos, hospitals, and gourmet coffee houses, as well as grocery chains with private brand coffee and consumer-facing branded coffee and tea products.
Headquartered in Northlake, Texas, Farmer Bros. Co. generated net sales of over $500 million in fiscal 2016 and has approximately 1,600 employees nationwide. The Company's primary brands include Farmer Brothers®, Artisan Collection by Farmer Brothers™, Superior®, Metropolitan™, Cain's™, McGarvey® and China Mist®.
Certain statements in this press release constitute “forward-looking statements.” When used in this press release, the words “will,” “expects,” “anticipates,” “estimates” and “believes,” and similar expressions and statements that are made in the future tense or refer to future events or developments, are intended to identify such forward-looking statements. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Ladd Biro (972.930.9933)
Source: Farmer Brothers