Fort Worth, TX, May 31, 2017 (Newswire.com) - Farmer Bros. Co. (NASDAQ: FARM) (“Farmer Brothers” or the “Company”), a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products, announced today that it has earned top honors in the commercial iced tea category at The Global Tea Championship™ (GTC) 2017 Iced Tea Competition held on May 11-12 in Montebello, California.
This championship is produced by World Tea Media (a division of Penton) and is an independent and professionally judged tea competition. Entries are evaluated blind and rated based on the analysis of dry leaf, liquor color, aroma, flavor, mouth-feel and overall harmony. This is the first year the competition was open to global submissions, with a more rigorous judging method and award requirements set much higher than in past competitions.
“We are thrilled with the recognition,” stated Gerard Bastiaanse, Senior Vice President of Marketing. “Offering high-quality iced teas gives our customers a distinct advantage in the market. Earning awards at this level demonstrates our Company’s leadership and expertise in this category.”
Farmer Brothers took home honors in the packaged single-service tea competition for:
- Farmer Brothers® Black Sweetened Tea - Liquid Concentrate (Silver Medal)
- Farmer Brothers® Black Unsweetened Tea - Liquid Concentrate (Silver Medal)
- Farmer Brothers® Classic Black Tea (Bronze Medal)
Tea is one of the most widely consumed beverages in the world. “Consumers continue to choose iced tea as a preferred drink,” commented Gerard. “Individuals are purchasing iced tea across all day parts; so great-tasting tea is critical. Our participation and strong placement in GTC assures our customers that they are serving a high-quality tea.”
About Farmer Bros. Co.
Founded in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products. The Company's product lines include organic, Direct Trade and sustainably produced coffee. With a robust line of coffee, hot and iced teas, cappuccino mixes, spices, and baking/biscuit mixes, the Company delivers extensive beverage planning services and culinary products to its U.S.-based customers. The Company serves a wide variety of customers, from small independent restaurants and foodservice operators to large institutional buyers like restaurant and convenience store chains, hotels, casinos, hospitals, and gourmet coffee houses, as well as grocery chains with private brand coffee and consumer-facing branded coffee and tea products.
Headquartered in Northlake, Texas, Farmer Bros. Co. generated net sales of over $500 million in fiscal 2016 and has approximately 1,600 employees nationwide. The Company's primary brands include Farmer Brothers®, Artisan Collection by Farmer Brothers™, Superior®, Metropolitan™, Cain's™, McGarvey® and China Mist®.
Certain statements in this press release constitute “forward-looking statements.” When used in this press release, the words “will,” “expects,” “anticipates,” “estimates” and “believes,” and similar expressions and statements that are made in the future tense or refer to future events or developments, are intended to identify such forward-looking statements. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Ladd Biro, Champion Management
Source: Farmer Brothers